Categories exist, yet ultimately, everything is interconnected
Branding & Strategy
Nasdaq Metrio & ESG Solutions
A diverse range of strategic design and branding projects executed for Nasdaq
Collaborated with businesses of all sizes to develop and implement branding strategies that boost awareness, build equity, and enhance customer engagement.
Explorance Soft Rebrand
A strategic soft rebrand and visual overhaul for a medium-sized disruptive company, redefining its identity and enhancing its market presence.
Trident Naturopathic Clinic
Building brand in the limited market of men's holistic health
More Branding Projects for Individuals and Small Companies
UX / Web Design
Nasdaq Corporate Solutions UX
Integrating three separate web environments with an optimized structure and navigation
Throughout my career, I have played a pivotal role in crafting innovative web experiences and optimizing existing platforms to deliver enhanced value and elevate user satisfaction.
Canadian Energy Strategies Site
Complete redesign of a leading energy and gas management advisory firm's website
International Gem Society Advice Portal
Creating a new website section devoted entirely to the diamond buying process
More Online
& Archived Website Projects
Digital Marketing
Future of the Boardroom Omnichannel Campaign
An integrated omnichannel campaign for Nasdaq Governance Solutions, encompassing art direction, web design, event branding, and video production
In recent years, I have concentrated on the marketing and business aspects of design, deepening my understanding of what constitutes effective design. From direct marketing, paid social, paid search, targeted drip campaigns to comprehensive omnichannel initiatives.
ESG Gap Assessment Campaign
A lead generation campaign for Nasdaq's ESG AI tool, tailored to engage a specific set of target personas
Microsoft Store Global Campaigns
Worked on several global campaigns for Microsoft Store like Black Friday, Back To School, and Holiday Sales
Events & Trade Shows Art Direction
Nasdaq New York Climate Week Annual Conference
An integrated omnichannel campaign for Nasdaq Governance Solutions, encompassing art direction, web design, event branding, and video production
Provided art direction and design oversight of in-person events and trade shows, ensuring a cohesive and impactful visual experience.
Nasdaq FOB Conference & Trade Shows
A campaign for Nasdaq's ESG AI tool, tailored to engage a specific set of target personas
Some More Recent Trade Shows and Booths
Graphic Design
Print & Page Layout
Compelling design of reports, manuals, fact sheets, and promotional materials is crucial for attracting prospects and enhancing brand recognition
In recent years, I have concentrated on the marketing and business aspects of design, deepening my understanding of what constitutes effective design. From direct marketing, paid social, paid search, targeted drip campaigns to comprehensive omnichannel initiatives.
Packaging Design
I very much enjoyed my experience at Mattel, where I had the opportunity to design captivating toy packaging for exciting licenses
