Storytelling in a package

What packaging implies

At Mattel, focusing on the Mega Bloks and Mega Construx toy lines, I contributed to the creation of packaging designs for iconic brands such as Pokémon, Call of Duty, Sesame Street, and many more.

Collaboration

Collaborating with marketing teams, industrial designers, legal experts, structural architects, 3D artists, photographers, and more.

Crafts

One of my favorite aspects of the process was being hands-on—literally printing, mounting, and constructing my own box prototypes and manuals.

Ideation & Presentation

From pitching the concept art to building prototypes and presenting to marketing and other stakeholders, I was deeply involved in every stage of the process.

Gallery

Some oof the projects I worked on and that involved page layout, photo editing, conceptualization, production, and collaboration with other teams.