Home > Branding & Identity > Everest Warehouse
Everest Warehouse, previously know as Everest Wheels, is a small Montreal company specialized in manufacturing and selling car wheel accessories. I developed their new brand identity from a very poor one to help them better position them selves in the market, attract the client and overall convey a feeling of legitimacy, which the company was lacking.
The targeted audience of a company like this one does not really have an eye for design. Most companies have very plain and boring catalogs. Everest was not exception as you can see in the image to the left.
How to highlight the brand from their boring competitors?
By creating a design system that would wrap all company's elements fully while making the brand eye-catchy, vibrant, and colourful. All which resulted in making the brand trustworthy at first glance.
Having a coherent design across all branding applications. It is crucial to immerse the user in a consistent brand experience.
Product photography, photo-retouching, web design, signage, stationery, page layout and clothing design.
360° Design.
Disclaimer: Sadly, their website was "updated" by someone else. Compromising the design in the process.
